-The reason for mixed reality tools

The path to the metaverse is unknown to most of the world population, both because we are referring to new digital technologies that require prior customary knowledge, and because it is a developing space of the digital world. In this way, we understand that both mixed reality and hybrid reality could be the first contact with the metaverse for users who have little or no previous experience in this kind of virtual space, without forgetting the fact that it is one of the newgarde digital marketing tools most used by companies to value their products and being in turn a very powerful tool due to the degree of use and interest that it arouses in the most popular sectors of the digital industry which makes use of these instruments to give sustenance that used in this way expands and enriches the real world with its contents, mostly supported by technologies that networks such as snapchat, instagram, tiktok, etc; they have been using for a long time. Likewise, physical companies use the mixed reality tool to gain visibility and thus generate better profits on their physical products. We understand that this ambivalent tool can be useful in both directions, to generate quality content and on the other hand attract people to the metaverse with a collaborative marketing approach.